Sponsorship Opportunities

First Night returns to City Hall Plaza and Boston Common in 2026! The annual celebration of the new year, one of Boston’s signature events, brings live music, artistic performances, and cultural displays to a festive crescendo with fireworks in the air and love in the streets. Completely free and open to visitors of all ages, the day-long celebration features multiple indoor and outdoor venues, dozens of artistic, cultural, and musical performances, and various sponsor engagements.

First Night sponsorship activations are meant to highlight brands in ways that are most impactful to their strategies: from large-scale brand visibility and awareness (both in person and on television), to one-to-one engagements with guests, we aim to help each brand maximize its efforts at Boston’s biggest celebration.