Support First Night Boston and put your brand on display at Boston’s biggest party!

First Night heads to City Hall Plaza and Boston Common in 2025! The annual celebration of the new year, one of Boston’s signature events, brings live music, artistic performances, and cultural displays to a festive crescendo with fireworks in the air and love in the streets. Completely free and open to visitors of all ages, the day-long celebration features multiple indoor and outdoor venues, dozens of artistic, cultural, and musical performances, and various sponsor engagements.

First Night sponsorship activations are meant to highlight brands in ways that are most impactful to their strategies: from large-scale brand visibility and awareness (both in person and on television), to one-to-one engagements with guests, we aim to help each brand maximize its efforts at Boston’s biggest celebration.

To learn more, please email info@firstnightboston.org.

Sponsors

 
Amazon
City of Boston
Meet Boston
 

 
Conventures, Inc.
MCCA
 

 
Hyatt Regency
Strega Entertainment
 

Media Partners

 
NBC Boston
Telemundo Boston
NECN
NBC Sports Boston
 

Thank You to our Supporters